All posts by Mark Jordan

Cowboy Thinking

Here are two examples of believing there was a better way than the easy way. In the both cases, they were going to give standard-issue trinkets with a logo. But it made more sense to create a field guide for kids attending a hunting and fishing show. It also made more sense to have oil-field owners and managers build a symbol of their business while we told them how we could help. Both were hugely successful.

field-guide-cover  field-guide-inside  Peterson-mailer

Award-winning copywriting

Yes, I’ve won awards. But I’m more impressed when my work increases sales, subscriptions, traffic, or donations.

Silicon Valley Addy Awards – 3 Addy, 9 Gold
New York Film Festival – Six Gold Medals
Chicago Film Festival – Hugo Award
Joey Awards – 8 Joeys, Several Gold
Broadcast Design Association – Gold