Here are two examples of believing there was a better way than the easy way. In the both cases, they were going to give standard-issue trinkets with a logo. But it made more sense to create a field guide for kids attending a hunting and fishing show. It also made more sense to have oil-field owners and managers build a symbol of their business while we told them how we could help. Both were hugely successful.
Yes, I’ve won awards. But I’m more impressed when my work increases sales, subscriptions, traffic, or donations.
Silicon Valley Addy Awards – 3 Addy, 9 Gold
New York Film Festival – Six Gold Medals
Chicago Film Festival – Hugo Award
Joey Awards – 8 Joeys, Several Gold
Broadcast Design Association – Gold