Webroot Style Guide
Internal style guide to reinforce the Webroot brand
Internal style guide to reinforce the Webroot brand
Prior to the arrival of a new CMO and me (Creative Director), nobody was terribly concerned about the Webroot brand. The logo was used in a variety of ways, outdate PowerPoint decks outnumbered current ones, and even ancient logos were still finding their way into materials. We had to standardize things so that outside design and marketing firms had guidelines within which to operate. This style guide is the first step in that direction.
The goal was to create an interesting and entertaining piece that still got our point across. Using the old Boy Scout images was a trick to convey many of the aspects associated with the Boy Scouts (courteous, kind, loyal). We negotiated for the rights and produced a piece that incorporated the old images with the new style.
The goal was to create an interesting and entertaining piece that still got our point across. Using the old Boy Scout images was a trick to convey many of the aspects associated with the Boy Scouts (courteous, kind, loyal). We negotiated for the rights and produced a piece that incorporated the old images with the new style.
